Live demo / northtrail.example / uplift
What the work earned
Every task stored the clicks, impressions and position of its pages and queries on the day it was created. These are the same rows, looked up again in a later export. Numbers are per 28 days.
Tasks done and measured33 up, 0 flat, 0 down
Clicks before → after150 → 324+174 (116.0%)
Control: tasks left open8-125 (-23.9%)
Difference139.9 ppdone vs untouched
The control column is the honest part: the tasks you did not do, measured over the same period. If both move the same way, the market moved, not the work.
Task by task
| Task | Status | Clicks before | After | Change | Position | Verdict |
|---|---|---|---|---|---|---|
| Missing meta description: 6 page(s) Technical · northtrail.example/hiking-boots/ |
open | 109.0 | 216.0 | +107.0 98.2% |
6.7 → 5.3 | improved |
| /stoves/: 1990 impressions, zero clicks Dead inventory · northtrail.example/stoves/ |
done | 0.0 | 92.0 | +92.0 | 3.3 → 2.3 | improved |
| "best waterproof jacket" is split between 2 pages Cannibalisation · northtrail.example/jackets/waterproof/ |
done | 97.0 | 143.0 | +46.0 47.4% |
8.6 → 6.1 | improved |
| "hiking boots for wide feet" sits at position 6.2 with 2410 impressions Striking distance · northtrail.example/hiking-boots/ |
done | 53.0 | 89.0 | +36.0 67.9% |
6.5 → 5.1 | improved |
| "camping stove comparison" sits at position 6.6 with 540 impressions Striking distance · northtrail.example/blog/stove-comparison/ |
open | 11.0 | 11.0 | +0.0 0.0% |
6.6 → 6.6 | flat |
| No page targets "down jacket vs synthetic" (1590 impressions across 2 queries) Missing content |
open | 0.0 | 0.0 | +0.0 | 36.7 → 36.7 | flat |
| Thin pages with impressions: 1 page(s) Technical · northtrail.example/blog/boot-lacing/ |
open | 3.0 | 3.0 | +0.0 0.0% |
9.9 → 9.9 | flat |
| "merino base layer review" sits at position 5.9 with 1450 impressions Striking distance · northtrail.example/merino/ |
open | 22.0 | 21.0 | -1.0 -4.5% |
5.9 → 5.9 | flat |
| "best boots for wide feet uk" sits at position 8.1 with 640 impressions Striking distance · northtrail.example/blog/wide-feet-boots/ |
open | 9.0 | 8.0 | -1.0 -11.1% |
8.1 → 8.1 | worse |
| /blog/tent-care/ lost 294 clicks / 28 days (62%) Decay · northtrail.example/blog/tent-care/ |
open | 184.0 | 69.0 | -115.0 -62.5% |
3.3 → 3.4 | worse |
| "tent seam sealing" sits at position 4.0 with 820 impressions Striking distance · northtrail.example/blog/tent-care/ |
open | 184.0 | 69.0 | -115.0 -62.5% |
3.3 → 3.4 | worse |
Periods compared: 2026-07-28 → 2026-09-08. Search Console data lags three days and is itself sampled; treat single-task moves with the same caution you would treat any 28-day window.