/blog/tent-care/ lost 294 clicks / 28 days (62%)

Measured result

This task is not marked done, so it counts as a control in the uplift report.

478.0 → 184.0 clicks per 28 days (62% down). Impressions 5738 → 3020, position 2.14 → 3.34.

query	before	after	pos before	pos after
how to re-waterproof a tent	364.0	140.0	1.9	3.1
tent seam sealing	114.0	44.0	2.8	4.0

Impressions fell significantly (5738 → 3020, -47%), indicating lost rankings across the board. The average position dropped from 2.14 to 3.34, meaning the page slipped from top positions to lower ones. This suggests Google demoted the page in search results, likely due to content quality issues, outdated information, or increased competition. The click-through rate also deteriorated (clicks fell 62% while impressions fell 47%), indicating the title/snippet may be less compelling at lower positions.

Metadata to paste

Sections to add

1. Step-by-step tent seam sealing guide (new dedicated section)
2. Waterproofing products comparison (expand existing)
3. Common mistakes to avoid
4. When to re-waterproof your tent (maintenance timeline)
5. Before & after photos or video demonstration

Steps

1. Audit the content for outdated information: verify all waterproofing methods, product recommendations, and techniques are current best practices (tent seam sealers, fabric treatments, etc.)
2. Expand the primary keyword 'how to re-waterproof a tent' with better H2 structure and clearer step-by-step instructions with visual aids or embedded videos
3. Add a dedicated section on 'tent seam sealing' with detailed guidance, as this query lost 70 clicks and dropped to position 4.0
4. Improve E-E-A-T signals: add author credentials, cite expert sources, include real user reviews or case studies, and add schema markup for how-to content
5. Refresh the meta title and meta description to improve CTR at lower positions; make them more benefit-driven and action-oriented
6. Check for technical issues: verify page load speed, mobile usability, and Core Web Vitals, as ranking drops can indicate technical problems

How we will check: Back to 478 clicks per 28 days is the target; the page is at 184 now.

Written by the model from your data. Snapshot taken 2026-07-28; the next import measures it.